The Current Mobile Marketing Trends To Follow And Increase Your Business

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Mobile has become the most important channel for marketers and businesses to tap into. In this Smartphone Age, almost everything is done via mobiles, such as blog reading, emails and even purchases. The Apps are also being developed by keeping in mind the business potential of mobile marketing. This tremendous growth of mobile apps and mobile usage has in turn opened a whole new world of mobile marketing for businesses. The day is not far when even the success and failure of a business will depend majorly on its mobile marketing strategy.

Don’t start sweating if you and your business haven’t yet plunged into mobile marketing due to lack of knowledge, because here are some of the current mobile marketing trends to follow and thereby take your business to greater heights. Read on…

1) Mobile Security Tops The List

Till today, many data breaches have occurred around the world in numerable financial institutions and social networks. These breaches were carried out through various types of hacks. Also, with the increasing use of mobile and mobile apps, the risk of getting duped by cyber criminals has also increased tremendously.

Hence, mobile security has started assuming more importance over user experience. This is because even a slightest of diligence in security can lead to huge loss in business, and eventually the loss of brand equity. There will also be a general push towards more security features for cloud-based services.

2) Mobile Responsive Is Sensible

The year 2015 is no doubt the year of mobile devices and smartphones and hence, businesses should now get serious about the creation of their mobile profile or mobile website or even mobile apps. If you don’t have a mobile friendly site, you will be missing out on the cake as more and more people are now using their smartphones to shop.

Make sure that your mobile website or profile is at par with your desktop one and that it follows the same URL as well. This will benefit you on the search engine front too. If you fail in adhering to these requirements, you’ll start loosing your online traffic sooner than later.

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3) Smart Wearable Is The New Fashion

The thought of Wearable Tech has finally materialized. The Apple Watch and Samsung Gear are just some of the examples of Smart Wear. The business opportunities that these devices bring along with them is immense. This arrival of smart wearable devices is slowly but surely bringing back some business applications that had faded away into oblivion. Numerous B2B alliances have also sprung up thanks to these smart wear devices. What’s more, these devices are a fashion statement in themselves!!

4) Mobile Payments Get Bigger

It is now known that Mobile payment has arrived. Even the Tech Giant Apple couldn’t resist itself from jumping onto the bandwagon of mobile payment, and thus recently introduced Apple Pay. People around the world are increasingly making purchases through their mobiles. Hence, mobile payment should now seriously be considered as the next big thing in mobile marketing and businesses should not stay behind in milking the advantages of mobile payments. This can be done only when they prepare themselves by adopting the technology that supports to-and-fro mobile payment. If you are able to do this, your sales will definitely increase rapidly.

5) Social Media Apps For Building Business

Everyone today keeps checking their social media accounts constantly. Hence, you and  your business need to be active on these social media platforms, especially Twitter and Facebook. This will create a personal relationship with your current consumers and also potential ones. You can also use the social media apps to promote your ad campaigns. Thus, always be active on as much social media platforms as possible because this will help you increase the awareness about your brand and business in people’s mind.

6) Native Advertising Gets Thumbs Up

The type of advertising that is integrated within the platform on which it appears is called native advertising. According to mobile experts and advertisers, the native ads gel well with the mobile apps and its content, and this shields the users from advertising annoyance. Due to this, there are more conversions and engagement rates from mobile native ads for the mobile ad buyers.
So make sure that your business doesn’t fall behind in exploring this profitable world of mobile native ads.

7) Mobile Loyalty Program

In order to build a strong relationship with your customers, you need to lure them to do business with you. This mainly includes offering them incentives, which in turn will surely boost your business. For this, you need to create a mobile loyalty program in which your customers should be the centre of your focus. Keep giving them incentives in the form of discounts and other freebies. This program will motivate them to continue doing business with you for sure.

8) Videos Too Go Mobile

Vast amount of video content is consumed on mobile every day. According to YouTube statistics, “About 40% of YouTube views are via mobile.” Video is a very strong mobile traffic driver as it is an effective and fun way of sharing information. And hence, businesses can’t lag behind if they want to leverage the advantage offered by mobile-based video marketing. If they start producing meaningful video content that has the potential of going viral, it can prove wonders for your business. Just ensure that the videos are short, captivating and of good quality. This is without doubt a sure-shot way for businesses to connect with their target audience.

Thus, advanced mobile marketing is sure to play an important role in the evolution and success of business of any organization in the world. And hence, it’s high time that you start working on your mobile marketing strategies to help your business fly high!!

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