44 Social Media Marketing Tools For Every Business

Social Media Marketing has become a very critical & unavoidable part of every marketing campaign these days. It’s effectiveness is proven for all sizes of business. However, as your brand & user base grows across multiple social platforms, it becomes really difficult to manage multiple SMO campaigns at higher level.

Variety of Social Media Marketing Tools comes very handy in such situation.

You still have to create high quality content manually (no excuse for that) but these tools can literally take care of many other tasks with highest efficiency and improve your productivity dramatically.

Based on features & ability to perform certain tasks, we have selected these 44 Social Media Marketing Tools that are widely used in market. Let’s have a look at each of them with details

Note: The tools given here are not in any particular order or ranking. Special thanks to Bharat Bhati (@bhati_bharatsin) for his research and contribution for this post.

 

Social Media Management Tools

These tools allows you to manage small, big & enterprise size SMO campaigns from single application. These are built for individuals & teams to collaborate on multiple projects.


 

HootSuite

HootSuite

Enhance your social media management with HootSuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Features: Management, Marketing, Social Selling, Customer Service, Team Collaboration

Price

  • Free
  • Pro: $8.99/mo
  • Enterprise: on request

 

Buffer

BufferApp

Buffer makes it super easy to share any page you’re reading. Keep your Buffer topped up and they automagically share posts for you through the day.

Features: Schedule posts, Short links, Share buttons, Multiple Networks & Profiles

Price

  • Free
  • Personal: $10/mo
  • Business: $50/mo and more

 

Sprout Social

Sprout Social

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence – It’s a management & engagement platform for social businesses.

Features: Engage, Publish, Analyze, Monitor, Social CRM, Collaborate, Help Desk

Price

  • Deluxe: $59/mo
  • Premium: $99/mo
  • Team: $500/mo

 

SocialOomph

Social Oomph

Boost your social media productivity — it doesn’t have to be a manual time-consuming process! Easily schedule updates, find quality people to follow, and monitor social media activity!

Features: Schedule posts, Find audience, Follow back, RSS to social post, Submit via email

Price

  • Free: 7 days
  • Pro: $36/mo
  • Twitter Only: $14/mo

 

WildFire App

Wildfire App

Wildfire provides powerful, easy-to-use social media marketing tools for pages, messages, ads, promotions, monitoring, analytics and more.

Features: Social landing pages, Promotions, Ads, Social messaging, Social analytics, Campaigns, Team collaboration, Monitor & respond

Price

  • Not disclosed, available on request

 

ViralHeat

Viralheat

Measure your social ROI, identify leads and integrate into existing marketing tools with Viralheat’s unified marketing suite.

Features: Monitor, Analyze, Publish, Sentiments, Workflow Management, Understand Social Leads, Compliance

Price

  • 5 profiles: $9.99/mo
  • 20 profiles: $29.99/mo
  • 40 profiles: 89.99/mo

 

NetVibes

NetVibes

Netvibes is the all-in-one dashboard intelligence platform for real-time social media monitoring, social analytics, brand sentiment, reputation management, team management, company intranets and community portals.

Features: Monitor, Share, Search, Track, Tagging, Alerts, Analytics, Push publishing

Price

  • Basic: free
  • VIP: 2 €/mo
  • Premium: $649/mo
  • Team: on request

 

Postling

Postling

Postling is your all-in-one inbox for all social activity about your business. Read and respond to comments left on your blog, Facebook, Twitter, LinkedIn and other major social networks.

Features: Social inbox, Scheduled publishing, Reply by email, Reputation management, Suggestion engine

Price

  • 5 accounts: $10/mo
  • Additional: $3/account/mo

 

CrowdBooster

CrowdBooster

CrowdBooster measures and optimizes your social media marketing, providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook.

Features: Schedule posts, Find, engage & follow, Sharing & collaboration

Price

  • Bronze: $9/mo
  • Silver: $49/mo
  • Gold: $119/mo

 

Social Flow

SocialFlow

SocialFlow uses Real-Time data and business rules to determine what and when to publish to your social media properties for both owned and paid social posts.

Features: Optimize, Streamline, Promote, Content support, Engagement, Auto publishing at relevant time

Price

  • Available on request

 

HubSpot’s Social Inbox

HubSpot

HubSpot’s Social Inbox plugs into your contacts database, color-codes your customers and leads, helps you prioritize your engagement, and delivers real social ROI.

Features: Social InBox, Socialmonitoring, Smart publishing, Manage content, Social ROI

Price

  • Basic: $200/mo
  • Pro: $800/mo
  • Enterprise: $2,400/mo

 

Social Media Monitoring Tools

These tools particularly help in monitoring your brand in the social world. Real time mentions & discussions about your brand allows you to quickly & directly connect with your audience & maintain your brand reputation by engaging in dialog with them.


 

Mention

Mention

Media monitoring made easy with Mention. Create alerts for your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Features: Monitor in real time, React to mentions, Analyze stats, Work in team

Price

  • Starter: 29 € /mo
  • Growth: 99 € /mo
  • Company: 299 € /mo

 

Social Mention

SocialMention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.

Feature: Search in real time, Analyze

Price

  • FREE

 

Social Seeking

Social Seeking
It is a search engine of social networks that searches user-generated content such as news, videos and images on Facebook, Twitter, Instagram and more.

Features: Real time search

Price

  • FREE

 

How Sociable

HowSociable
It is a free social media monitoring tool that helps you to measure and track your brand’s magnitude via 36 social media metrics.

Features: Measure mentions, Monitor online reputation

Price

  • Free: 12 metrics
  • Basic: $9/ 3 months
  • Plus: $19/ 3 months
  • Max: $99/ 3 months

 

Ice Rocket

IceRocket

IceRocket is an Internet search engine which specializes in real-time search. It returns results results from blogs, twitter & facebook.

Features: Mention search, Trend tool

Price

  • Free

 

SocialBakers

Social Bakers

Socialbakers is a popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.

Features: Social analytics, Content builder, Social listening, Ad analytics, Deep analysis for FB, Twitter, YouTube & G+

Price

  • Varies from $120/mo to $1,000/mo & more

 

Nutshell Mail

Nutshell Mail

Nutshell Mail helps you in saving time for monitoring & managing Facebook, Twitter & more. A free summary of your social media activity — delivered to your email inbox on your schedule.

Features: Social updates in email, Mentions, Likes, Comments, Rating & reviews from local websites as well

Price

  • Free

 

Heart Beat by Sysomos

Heart Beat

Heartbeat is one-stop solution for Social Media Tracking, Manage Conversations, Workflow on Facebook, Twitter, Blogs etc..

Features: Monitor conversation, Measure metrics, Engage with influencers

Pricing

  • Start from $500/mo

 

Social Searcher

Social Searcher

It’s a Real-Time Monitoring tool for social media with Analytics and Email Alerts. Twitter, Google+ and Facebook Search Without Logging in.

Features: Live updates, Detailed analytics, Sentiment

Price

  • Free: 2 email alerts
  • Basic: 3.49 € /mo
  • Standard: 8.49 € /mo
  • Professional: 19.49 € /mo

 

SocialPointer

Social Pointer

Social Pointer is Real-Time Social Media Marketing Tool. This tools enables you to monitor your brand, listen to the conversation, and respond in real time.

Features: Monitor, Listen, Respond

Price

  • Free

 

Social Media Reporting Tools

When it comes to social media, data is the key. In most cases there is so much of data related to your customers, demographics, bran mentions, cross channel application and signals – that it becomes impossible to make any sense out of this much information. These tools make your life easier by presenting all the data in easily consumable manner.


 

Simply Measured

Simply-Measured

Simply Measured’s leading social media analytics provide in-depth measurement and reporting across Facebook, Twitter, Instagram, YouTube and many more.

Features: Analysis & bench marking, Monitoring & research, Detailed reports

Price

  • Social: $500/mo
  • Professional: $800/mo
  • Enterprise: available on demand

 

Raven Tools

Raven Tools

Get more done with nimble social media reporting. Deliver social media reports that prove value and get the recognition you deserve.

Features: Management, Brand monitoring, Social matrix, Conversation tracking, Team collaboration

Price

  • Pro: $99/mo
  • Agency: $249/mo

 

Social Report

Social Report

Social Report is social and web analytics dashboard, a place where you can track all of your social accounts, networks, websites, short links, and blogs.

Features: Analytics, Publisher, Buzz discovery, Team management

Price

  • Starter: $9/mo
  • Standard: $39/mo
  • Advance: $79/mo
  • Pro: $159/mo

 

Locowise

Locowise

Locowise is the professional’s comprehensive social media analytics and reporting tool of choice for Facebook, Twitter, Instagram, YouTube and many more.

Features: Social metrics, Content analysis, Benchmarking, Publishing schedule

Pricing

  • Insights: $120/mo
  • Advance: $300/mo
  • Pro: $400/mo

 

Cyfe

Cyfe

Cyfe enables you to monitor brand mentions, track number of Twitter followers over time, view Facebook demographics, and more.

Features: Social media dashboard, Overview, Analytics, Demographics

Pricing

  • Free
  • $19/mo

 

Engagor

Engagor

Powerful social media management, monitoring and analytics software, chosen by brands all over the world to efficiently engage with their social customers.

Features: Monitor social web, Real time engagement, Analytics & reporting, Teamwork, Publishing, Workflow automation, Social CRM

Price

  • Basic: €500/mo
  • Professional: €1500/mo
  • Enterprise: €3000/mo

 

Sendible

Sendible

Sendible is a social media management, monitoring & analytics platform that helps companies manage their social media presence more efficiently.

Features: Engage with social inbox, Mention monitor, Social CRM, Measure efforts, Multi Posting, Reputation management

Pricing

  • Solo: $9.99/mo
  • Startup: $39.99/mo
  • Business: $69.99/mo
  • Corporate: $99.99/mo
  • Premium: $499.99/mo

 

Talkwalker

TalkWalker

Talkwalker is one of the most powerful search & analytics engines for Social Media – click here to access the free social search & analytics !

Features: Monitor mentions, Alerts, Analyze campaigns, Benchmark & compare, Reporting

Price

  • Free
  • Basic: 500€/mo
  • Corporate: 1000€/mo
  • Enterprise: 2200€/mo

 

Social Media Analytics Tools

Rather then performing a certain task, these tools are more useful for number crunching & data analysis. You can take some critical decision about your SMO campaigns based on the insights presented by these tools. All major social network platforms offer in-built analytics data which gives in-depth analysis of your account.


 

Google Analytics

Google Analytics

Social reports inside GA help you measure the impact that social media has on your business goals and conversions. Integrated web and social data provides a holistic view of your content and community.

Features: Network referrals, Social conversion, Landing pages, Social user flow

Price

  • Free

 

Google+ Page Analytics

Google Plus

Platform Insights features analytics with in-depth data about the health of your Google+ Sign-In integration. From measuring user growth to visualizing the viral spread of interactive posts, Platform Insights helps uncover trends and optimize your integration for improved acquisition and engagement.

Features: Users, Post views, Clicks & CTRs

Price

  • Free

 

FaceBook Insights

facebook-insights

By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.

Features: General page matrix, Page performance, Likes, reach, clicks, Comments, Engagement, Demographics

Price

  • Free

 

Pinterest Business Analytics

Pinterest

With Pinterest Analytics, see what people like from your profile and what they save from your website. Get new data about your audience, too, so you can learn what your customers really want.

Features: Know which pins are working, who are the people saving from your website, audience demographics, device they use, and more.

Price

  • Free

 

Twitter Analytics

Twitter

Measure and boost your impact on Twitter. Measure engagement and learn how to make your Tweets more successful, explore the interests, locations, and demographics of your followers.

Features: Tweeted activity, Followers, Twitter cards

Price

  • Free

 

Trackur

TrackUR

Trackur is a social media monitoring tool designed to assist companies and PR professionals in tracking what is said about brands on the internet.

Features: Analytics & insights, Brand buzz, Influence & sentiment

Price

  • Plus: $97/mo
  • Premium: 197/mo
  • Ultimate: $477/mo

 

uberVU

uberUV

uberVU is a real-time social media marketing platform that shows brands what they need to know, now.

Features: Emerging trends & topics, Real time conversation, Schedule responses, Smart schedule, Find & connect influencers, Sharing volume & stats Sentiment level

Pricing

  • Starts at $499 & more

 

Quintly

Quintly

Quintly is the social media analytics and benchmarking tool for professionals. Track and measure Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram.

Features: Track, Benchmark, Optimize, Centralized analytics

Price

  • Pro: $99/mo
  • Pro Plus: $199/mo
  • Agency: $399/mo

 

Social Media Crowd Promotion Tools

Although it’s always good to execute your social promotions in a natural way, many business owners & marketers prefer to use crowd promotion platforms to boost their social media visibility. If done in proper way, it can get you rapid exposure in your niche and boost your search engine rankings as well. But sometimes you might end up with high ratio of irrelevant and low quality audience on your social profiles, which never converts to lead or customer.

Important Note: Search engines started to track down & punish reciprocal links before few years. Similarly, it’s going to detect reciprocal social activity in near future for sure. Thus, it’s advised to use these services with caution.


 

Common Features: Social promotion, Boost social presence & reach

FaceBook: Get more likes, shares & followers

Twitter: Get more tweets, re-tweets & favorites

Google Plus: Get more likes, comment & shares

Price: Works on number of credit you buy, you can use each credit to get certain number of likes, follower or shares.

Viral Content Buzz

Add Me Fast

Add Me ASAP

Social Clerk

Twiends

TraffUp

Like 4 Like

 


 

Conclusion

Here we are, with 44 most popular Social Media Marketing Tools & their details. Choose the one that fits in your marketing objectives & budget.

Search engines are now giving very high importance to social signals & it’s actually being used to judge the quality of your content & website, which ultimately results in Higher Search Engine Rankings & more exposure for your website – both on Social Networks &  in SERP Results as well.

There is a Must Read article on Search Engine Land on the same topic by Danny Sullivan – What Social Signals Do Google & Bing Really Count?

If we have missed a tool and you want to suggest some, please share your inputs & comments on this topic, we would love to hear from you….!

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Showing 4 comments
  • JonathanTorke
    Reply

    Well done Malik, you have hit the goal again. Really, you have done a nice job. It gives quick understanding and broad overview about top social media marketing tools. Looking forward from our side. Thanks!

    • Malik Merchant
      Reply

      Hi Jonathan, glad you like it…thanks…!

  • Joao Romao
    Reply

    Malik, great post on the different social media tools available. I’d add GetSocial (http://getsocial.io) that allows websites to understand how social sharing is driving business (traffic and sales). Also it identifies your real influencers (those in your websites). Thanks for sharing.

    • Malik Merchant
      Reply

      Hi Joao, we are doing a 2nd round-up on the same topic. Your tool surely deserves a place. I will make sure to include it with details.

      Thanks…!

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